[Online] GameCamp workshops: Apps/Mobile gaming User Acquisition with Google Ads Application

Workshop focused on Mobile gaming/apps User Acquisition with Google Ads.

  • Level: from basic to intermediate+.
  • Content: practical and operational

Main topics touched during the session:

  • how do Google Ads in apps install work?
  • how to start User Acquisition for games and apps on Google
  • Google Ads integration with Firebase
  • what to-do and what not-to-do starting Google App Campaigns
  • most important best practices for doing User Acquisition with Google Ads
  • benchmarks for Cost per install at different gaming genres
  • optimisation of Google App Campaigns
  • best practices for creatives

Workshop will be delivered by Mobile gaming/Apps Google Ads team:

Registration is not open yet.

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Thank You!

Thank you for your interest in the workshops. Registration alone does not mean admission to the workshop. We get a lot of applications and we thoroughly analyse each candidacy.

You will receive information with the decision in a separate e-mail 5 days before the start of the workshop.


Google for Startups Team