Google for Startups Immersion: Female Founders Application

Immersion: Female Founders is an 11-week, skill-building mentorship program for high potential startups selected from the DACH startup community. 

As a startup, you are matched to carefully selected Google advisors and will work with them to solve your growth challenges; whether this entails expanding your customer base, growing revenue, or preparing for fundraising.


What to expect

  • You will pick 3 goals / OKRs for your company to work on for the duration of the program
  • You will be assigned a dedicated Google advisor
  • You will meet in-person with your advisor 1x per week for 1 hour
  • You will travel to Berlin* 3x throughout the program for Growth Labs, where you will meet your fellow program participants, and will partake in workshops and skill-building sessions


Who should apply

Google is looking for growth-stage startups, fulfilling the following criteria:

  • A diverse team, with at least one female founder
  • Building an innovative and scalable product or service
  • Demonstrating traction (users, revenue)
  • At Seed to Series A stage
  • Willing to give back and contribute to the local startup community

Please note, that only one founder from your startup can participate in the program


Key dates

Key application dates

21 Nov '19 - Applications Open

8 Feb '20 - Applications Close

2 Mar '20 - Final Selection Announcement


Key program dates

30 Mar - 12 Jun '20 - Startup Advisors >> Female Founders Program

30 Mar & 31 Mar '20 - Kick-off & Growth Lab 1 (in-person attendance in Berlin mandatory*)

27 Apr & 28 Apr '20 - Growth Lab 2 (in-person attendance in Berlin mandatory*)


*Google for Startups will cover travel & accommodation costs for you to attend Growth Lab 1 and Growth Lab 2 in Berlin. Please note that we can only accept candidates who can commit to the full program, including the in-person sessions.


Apply now!

For the application, you will need to submit a 2 minute video including your 30 second elevator pitch and describing the main challenge you are trying to solve in the next 6 months. You will also be asked to formulate the 3 OKRs you will be focusing on during the program.


Should you experience any issues with the form, please reach out to googleforstartupsgermany@google.com (typically we recommend you copy and store your answers in a doc as well).

Registration hasn't opened yet!

Unfortunately, registrations have closed.

You are joining the waitlist for this event and are not guaranteed a space.

Thank You!

Thanks for submitting your application, we will be in touch once the selection process is final, early March 2020.

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More About You

Since you're not a Google for Startups member yet, we need some more details from you.

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The name of the founder participating in the program
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Format as "City Country". For example "Berlin Germany" or "New York, United States"
Are you the founder / co-founder of the startup?

Please note that this program is designed specifically for startup founders

Yes No
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i.e.: Founder Founder & CEO, CO-Founder & CMO, etc
When was your startup founded? What's your product / service launch date?

Please provide the date (past or future) when your product / service was (or will be) launched

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What general industry i.e.: Healthcare Consumer Goods etc
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What vertical market i.e.: CleanTech EdTech Beauty etc
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i.e. Fox & Sheep is changing the world of mobile entertainment and education by delivering high-quality apps that combine exceptional art with compelling storytelling.
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Including yourself
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Including your own
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Please include yourself when reporting the number of employees at your startup
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If applicable please include yourself when reporting the number of female employees at your startup.
What is your business model? B2B B2C D2C Combination B2B & B2C At what stage is your startup? Family & Friends Angel Pre-Seed Seed or currently raising Seed round Series A or currently raising Series A Post Series A Bootstrapped Are you actively looking for investors / financing? Yes No Not yet
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Please report funding raised in EUR as a whole number without commas currency symbols or periods.
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i.e.: Techstars Grace, etc
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Please choose an absolute number. If you have zero users select "0". If you have 100 users select "100"
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i.e.: on-boarded any major clients, significant user growth, etc
Do you use Cloud computing? Google Cloud Platform AWS Azure IBM Other Not Yet No
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Please use concrete measurable OKRs / goals. These can be adjusted before you start the program but we want to understand what you see as your current main challenges
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Please list the name of the individual the company or medium through which you became aware of this program
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Please insert a link to your video in the text field. This is your time to shine! Don't worry about production quality just make sure we can see and hear you and the video doesn't exceed 2 minutes. Remember to include the following: 1) your 30 second elevator pitch 2) the main challenge you are trying to solve in the next 6 months
By submitting this form, I agree to the Google Terms of Service and acknowledge that the Privacy Policy applies to this service. 
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