[Online] GameCamp webinars: Measurement, analytics for gaming and apps business Application

Building the measurement stack and analytics competency in the company are one of most important requirements for growing i scaling any gaming and apps business. It is especially important once a company is preparing for some Growth and User Acquisition activities.


During the webinar we will present

  • a few approaches to develop measurement system in the company
  • how to make sure we measure right KPIs and develop analytics capabilities in the company
  • how to grow analytics team in the company

All presentations are based on examples and case studies.



Agenda


  • 15.00 - 15.30 - Adam Longhorn, Head of Analytics at Reality Games

Building the BI system and analytics capabilities at the company based on Reality Games example


Building cost-effective mobile product & marketing app analytics based on Google Cloud, Firebase and Big Query. Examples and case studies


  • 16.00 - 16.30 - Michal Grno, Head of Marketing Analytics, at Pixel Federation

Data Science and Marketing Analytics behind User Acquisition. Pixel Federation's approach and learnings.


  • 16.30 - 17.00 - Discussion and Q&A session

Michal Grno, Head of Marketing Analytics, at Pixel Federation

Martin Jelinek, Head of Marketing at AppAgent

Adam Longhorn, Head of Analytics at Reality Games

Mariusz Gasiewski, CEE Mobile Gaming Lead at Google


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