Google for Startups Immersion: Black Founders Application

The Black Founders Immersion is a 12-week, skill-building mentorship program for ten high potential Black-founded startups selected from the European (including the UK) and Israeli startup community. Partnering experienced Googlers with selected Black-founded startups from the local ecosystem, this program is designed to better prepare Black founders to grow their business or raise their next round while further advancing their leadership skills.

Black founders are well-connected at peer level within their eco-systems, but research has proven they consistently lack access to VCs and accelerator programs. This puts Black founders at a considerable disadvantage when it comes to raising funding and gaining the skills needed to scale their companies. Google for Startups is well-positioned to address these gaps through our programmatic efforts, partnerships, brand and marketing resources. 

As part of the Google for Startups Immersion program, Founders will have access to Google and industry leading experts on everything from machine learning to growth strategies, and will work with dedicated mentors throughout the program to outline and address the main challenges facing their startups. Founders will also be able to connect with the extensive Google for Startups community of founders from around the world, tapping into our network of high-potential and market disruptive companies.

Google is looking for growth-stage startups, fulfilling the following criteria:

  • A diverse team, with at least one black and/or mixed-race founder
  • Based in Europe (including the UK) and/or Israel
  • Building an innovative and scalable product or service
  • Demonstrating traction (users, revenue)
  • Ideally at Seed to Series A stage
  • Willing to give back and contribute to the local startup community
  • Fully committed to the entire duration of the program

Benefits of the Program:

  • Access to Google's network of experts, investors, industry leaders, partners and startup ecosystem
  • A dedicated team of Google mentors to help you achieve your program OKRs
  • Ongoing support from the GFS London team
  • Weekly Founder Stand ups and networking
  • Tailored content, workshops and office hours
  • End of program Showcase

Key Dates

1st July (12pm - BST) - 9th August (11:59pm - BST) 2020: Application Phase

7th September 2020: Program Start Date

27th November 2020: Program End Date

Duration of entire program commitment: 12 weeks in 2020 (7th September - 27th November, 2020).

Apply now!

Thank you for your interest in the Google for Startups Black Founders Program.

The application window will be opening on the 1st July at 12pm.


All the best,

The Google for Startups team

Thank you for your interest in the Google for Startups Black Founders Program.

The application window has now closed.


All the best,

The Google for Startups team

You are joining the waitlist for this event and are not guaranteed a space.

Thank You!

Thank you for your interest in the Google for Startups Black Founders Program.

We’ve successfully received your application.


We will be in touch with you as quickly as we can!


Applications are open until August 2nd 2020, 11.59pm BST.


All the best,

The Google for Startups team

Let's get started

Both Google for Startups Campus members and non-members can apply for this event. If you're a member, we already have your basic info, so you'll skip right to the application, but non-members will need to give us some more detail.

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More About You

Since you're not a Google for Startups member yet, we need some more details from you.

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Google for Startups Immersion

If you would like a copy of your data, or for us to remove your data from our systems, please email us at gfsprivacy@google.com

Can you confirm your commitment for the entire duration of the program?

12 weeks (7th September - 27th November 2020)

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Does the startup have at least one black and/or mixed-race founder? Yes
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Including the UK and Israel

The Team

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Please insert "+" and your national prefix
What best describes you? Founder or cofounder of a startup C-Level of a startup (CEO, CTO, CMO, COO, etc.) Working for a startup but not one of the above Working for an organization that supports startups (coworking space, accelerator, etc.) Investor Tech freelancer/self-employed (e.g. developer, data scientist, UX/UI designer, etc.) Non-tech freelancer/self-employed (e.g. graphic designer, marketer, photographer, etc.) Founder/employee at a tech enterprise (e.g. software/hardware companies) Founder/employee at a non-tech enterprise (e.g. retail, consumer goods companies, agencies, consultancies, etc.) Student Other
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Please share location/s of your office/s
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Your Company

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Website's should be formatted as "www.yourwebsite.com"
When was your startup founded?
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i.e. Fox & Sheep is changing the world of mobile entertainment and education by delivering high-quality apps that combine exceptional art with compelling storytelling.
Which industry do you operate in? Advertising/Marketing AgTech Automotive Biotech/Life Sciences Construction / Real Estate Consulting Cybersecurity/Security Data & Analytics Design/UX E-commerce/Consumer Education Energy Entertainment Fashion/Beauty Fintech Food/Beverage Gaming/E-Sports Government Health/Medical Human Resources Insurance Law Enforcement Legal Tech Logistics Manufacturing Not for Profit Publishing/Content Creation Productivity Robotics Smart Cities Social Impact Social Networking Sports Sustainability and Cleantech Telecommunication Travel/Hospitality Other What is your startups main technology? AI/Machine Learning Blockchain Chatbot Hardware/Wearable Internet of Things (IoT) Mobile App Marketplace Voip AR/VR Website Platform Other What stage is your product/service at? Idea Prototype/Beta-testing Launched Launched with traction and customers Focused on scaling company (entering new markets, significant team growth, etc.)
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What is your business model? B2B B2C Other
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Please describe how you monetize.
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Please report monthly revenue in $ using only whole numbers (for example for $100k enter "100000").
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Please choose an absolute number. If you have zero users select "0". If you have 100 users select "100"
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ie: to enter new markets new product development hire
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Please tell us what problem your company is trying to solve and how you intend to solve it. Please limit your answers to 400 characters.
What challenges or opportunities are you hoping to address through the program?

Select up to 3 options.

TECH: Architecture TECH: Development TECH: Machine Learning TECH: Performance TECH: Security TECH: Data PRODUCT: Development PRODUCT: Management PRODUCT: Privacy DESIGN: Visual/Interface Design DESIGN: UX/Interaction Design DESIGN: Prototyping DESIGN: Research/Testing DESIGN: Emerging Technology PEOPLE: KPIs/OKRs PEOPLE: Operations PEOPLE: Management PEOPLE: Development PEOPLE: Hiring GROWTH: Fundraising GROWTH: Business Development - Sales GROWTH: Business Development - Partnerships GROWTH: Marketing - Brand GROWTH: Marketing
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Please insert a link to your video in the text field. This is your time to shine! Don't worry about production quality just make sure we can see and hear you and the video doesn't exceed 2 minutes.

Funding & Investment

Has your startup raised funding from any of the following sources?

Mark all that apply.

Venture capital Angel investors Bank loan Crowdfunding Friends and family Government program Self-financed/bootstrap We have not raised capital Other
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Please report funding raised in USD as a whole number without commas currency symbols or periods.
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Market

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Google for Startups

Which of the following Google products if any does your startup currently use?

Choose not applicable if you do not use any Google products.

Accelerated Mobile Pages (AMP) AdMob AdSense Analytics Android Android Wear Data Studio Firebase Flutter Google Ads Google Assistant Google Cloud Platform Google Developers Tools Google My Business Google Pay Google Marketing Platform GSuite Maps Progressive Web Apps (PWA) TensorFlow Other ML/AI tools Waze YouTube - Ads and Monetization YouTube - Content Other Not Applicable
To what extent do you agree: Google for Startups helps startups grow

Response to the following question will have no impact on your application for this program and are completely optional.

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
Which statement best reflects your overall opinion and perceptions towards Google for Startups?

Response to the following question will have no impact on your application for this program and are completely optional.

Speak highly without being asked Speak highly if someone asked me Neutral opinion - see both positives and negatives Critical if someone asked me Critical without being asked Don’t know enough to have a strong opinion
To what extent do you agree: Google for Startups is a diverse and inclusive environment

Response to the following question will have no impact on your application for this program and are completely optional.

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree

Additional Information

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i.e.: on-boarded any major clients significant user growth or won any awards
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Please limit your answer to 300 characters.
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How did you hear about this program? GFS Campus Newsletter GFS Campus Website Social media (Facebook, Twitter, Instagram, etc.) Press Referred by someone
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Please provide name and email address for the person who referred your startup.
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