Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimise and grow such games? That is the topic of our webinar.
All presentations are based on examples and case studies.
Creating games for hybrid monetisation.
How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle.
Hybrid Growth Strategy
How do we build a marketing plan at Huuuge Games for our hybrid games? Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue.
Georg Baumgarte, Product Lead at Wooga
Tomer Weisman, App Growth Marketing Manager at Huuuge Games
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Mateusz Bochenczak, Gaming Growth Manager at Google
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