[Online] Hybrid Monetisation and Growth strategy in mobile gaming Application

Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimise and grow such games? That is the topic of our webinar.

All presentations are based on examples and case studies.


  • 9th of July, 3pm CEST
  • Duration: 1.5 hrs


Creating games for hybrid monetisation.

How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle.

  • 15.30 - 16.00 - Tomer Weisman, App Growth Marketing Manager at Huuuge Games

Hybrid Growth Strategy

How do we build a marketing plan at Huuuge Games for our hybrid games? Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue.

  • 16.00 - 16.30 UA: good and best practices. Discussion and Q&A session.

Georg Baumgarte, Product Lead at Wooga

Tomer Weisman, App Growth Marketing Manager at Huuuge Games

Mariusz Gasiewski, CEE Mobile Gaming Lead at Google

Mateusz Bochenczak, Gaming Growth Manager at Google

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