[Online] Game/App improvement based on iterations, player's feedback, personas Application

Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of building a persona, iteration of design and ideas.

All presentations are based on examples and case studies.


  • 23rd of July, 3pm CEST
  • Duration: 1.5 hrs


How to learn from mistakes, test and prototype new ideas. How have we changed internal processes to overcome problems?

We failed multiple times and that is great. Sometimes things don’t go as planned and that is perfectly fine. Failure simply means there is something to be learned or another direction to be taken. It's is an opportunity and a chance to reevaluate and come back stronger with better reasoning. I'll uncover our problems we have to deal with as a game developers and how we are taking advantage of this situation to improve.

  • 15.30 - 16.00 - Piotr Miklas, Community Manager at Gamesture

The Making of user personas based on Questland mobile app

Segmentation and profiling of players based on Business Intelligence data, demographics and in-game behaviour. The process and results of persona creation. Presentation based on Questland mobile game (4.7 at Google Play based on 273 000 user reviews).

  • 16.00 - 16.30 User's feedback and iterations: good and best practices. Discussion and Q&A session.

Julius Vencel, CMO at PowerPlay

Piotr Miklas, Community Manager at Gamesture

Mariusz Gasiewski, CEE Mobile Gaming Lead at Google

Martin Svoboda, Gaming Industry Manager at Google

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