Date: 20th October 2020
Time: 14:00 - 16:00 BST || 15:00 - 17:00 CET || 16:00 - 18:00 DST || 10:00 - 12:00 BRT
Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists.
Find out more about all the courses at: campus.co/startupschool.
Are you looking to launch Google Ads campaigns? Maybe you’ve set your account up and want to make sure the structure is correct. This session will explain the theory of quality score, and explain how to get the most from your Google Ads activity.
During this session, we will discuss how to build your campaign structure according to best practice, and the best approach for creating keyword lists, writing ad copy that will appeal to both users, and the Google auction. We will also review landing page requirements, and explain how to ensure your landing pages are set up for success.
Any startup founder who wants to promote their services or products through Google Ads.
The knowledge required to create a sound campaign structure to lay the foundations for a successful Google Ads account.
This course is a part 1 out of 4 on Google Ads. Discover more at campus.co/startupschool/trainings
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