Startup School: Introduction to Google Tag Manager Event Registration

Please note this event is for startups only.

Date: 17th November 2020

Time: 14:00 - 16:00 BST  ||  15:00 - 17:00 CET || 16:00 - 18:00 DST || 10:00 - 12:00 BRT

Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists. 

Find out more about all the courses at:


Google Tag Manager is Google’s simple solution to ensuring that all of your marketing and analytics tags fire where you need them to, when you want them to. Easily place all of your Google Marketing Platform tags including floodlights, as well as other marketing tools.

We will help you to understand how your organisation can get the most out of this free product (for 360 customers) and ensure you get the data you need to succeed, using Google Analytics as an example.

Course agenda

  1. Introduction to Google Tag Manager - What can it do for you and how does it work?
  2. The building blocks of tagging - Tags, Variables and Triggers
  3. Implementation exercises
  4. Event listeners and implementation

Who should attend

Any startup founder who wants to ensure they get the full picture of all of their onsite data to drive greater understanding of site and online marketing performance.

What you’ll gain

A baseline knowledge of Google Tag Manager - how to set up tags, pull variables, and create triggers for Google Analytics page and event tracking.

Registration for this event or program is not yet open. Please check back soon.Registration for this event or program is already closed.
You are joining the waitlist for this event and are not guaranteed a space.

Thank You!

Thank you! You have successfully registered for this Startup School. Check your email for more details.

Google serves cookies to analyze traffic to this site. Information about your use of our site is shared with Google for that purpose.
See details OK, got it