Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists.
Find out more about all the courses at: campus.co/startupschool
The ability to create segments of your user base is an extremely powerful feature within Google Analytics. It’s hard to do meaningful analysis in Google Analytics without segments. This session will introduce you to the functionality and show how you can get the most benefit out of segmentation.
Any startup founder who wants to delve deeper into their user base to not only understand performance amongst different distinct groups of Users, but to serve personalised advertising to these groups too. If you do not already have Google Analytics set up, we have a demo account that you can use during the session!
You’ll be comfortable building simple, intermediate and advanced segments within Google Analytics and how you can use segments for marketing and personalisation or in a Data Studio dashboard.
This course is a part 2 out of 2 on Google Analytics. Discover more at campus.co/startupschool/trainings/
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