Startup School: Portugal - Getting started with Google Ads Event Registration

This is Google for Startups’ first virtual Startup School program in Portugal. A guided virtual training to equip early-stage startup founders with the tools, products, and knowledge that growing companies need. The five-week program provides education on growth, tech, and product, covering setting OKRs, making technical hires, preparing a data pipeline, and getting started with Google Ads.

When: April 9th at 2PM (Portugal Time)

Language: English

Overview

Are you looking to launch Google Ads campaigns? Maybe you’ve set your account up and want to make sure the structure is correct. This session will explain the theory of quality score, and explain how to get the most from your Google Ads activity. 

During this session, we will discuss how to build your campaign structure according to best practice, and the best approach for creating keyword lists, writing ad copy that will appeal to both users, and the Google auction. We will also review landing page requirements, and explain how to ensure your landing pages are set up for success.

Course agenda

  1. Keywords list explained and keywords settings
  2. How to create successful ad - best practices
  3. Landing Pages - understand the critical element for success or failure of Ads campaign

Who should attend

If you are a startup founder, a CMO, a startup employee, or a person who works on marketing and would like to learn about marketing strategies and tools that can help you gain visibility, this program is for you.

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You are joining the waitlist for this event and are not guaranteed a space.

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