Startup School: Portugal - Google Analytics reports for your business Event Registration

This is Google for Startups’ first virtual Startup School program in Portugal. A guided virtual training to equip early-stage startup founders with the tools, products, and knowledge that growing companies need. The five-week program provides education on growth, tech, and product, covering setting OKRs, making technical hires, preparing a data pipeline, and getting started with Google Ads.

When: April 13th at 2PM (Portugal Time)

Language: English


This session is all about getting to grips with Google Analytics and its reporting interface for those who are new to the tool.

Through interactive demonstrations, you will gain the skills to:

  • Understand the capabilities and limitations of Google Analytics
  • Identify the main reports that will add value to your business
  • Understand the traffic to your site and how to track your campaigns using UTM tagging
  • Report on success using Goals & Ecommerce reporting
  • Create a Custom Report

Course agenda

  1. Intro and Interface Overview - What can it do for you and how does it work? The key Dimensions and Metrics that I should get familiar with. 
  2. Key Reports & Traffic Sources - What are the most commonly used reports? How do I UTM tag my paid & earned traffic?
  3. Behaviour & Measuring Conversions - How can Google Analytics help us understand if our website is successful against our objectives? Here we will explore Goals and Ecommerce Tracking.

Who should attend

If you are a startup founder, a CMO, a startup employee, or a person who works on marketing and would like to learn about marketing strategies and tools that can help you gain visibility, this program is for you.

Registration for this event or program is not yet open. Please check back soon.Registration for this event or program is already closed.
You are joining the waitlist for this event and are not guaranteed a space.

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