Startup School: Portugal - How to manage Google Ads effectively Inscrição do Evento

This is Google for Startups’ first virtual Startup School program in Portugal. A guided virtual training to equip early-stage startup founders with the tools, products, and knowledge that growing companies need. The five-week program provides education on growth, tech, and product, covering setting OKRs, making technical hires, preparing a data pipeline, and getting started with Google Ads.

When: April 20th at 2PM (Portugal Time)

Language: English

Overview

During this session, we will review key Google Ads metrics, and the interdependent relationship between them. We will walk you through the campaign creation process, and how to use Google Ads conversion tracking to measure your performance. Discover the settings and tools available to make sure your campaigns are set up to meet your objectives.

Course agenda

  1. Most important metrics and how to understand them
  2. Creating the first campaign in Google Ads and setting conversion tracking
  3. Most important settings and tools to start with (walkthrough interface)

Who should attend

If you are a startup founder, a CMO, a startup employee, or a person who works on marketing and would like to learn about marketing strategies and tools that can help you gain visibility, this program is for you.

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