Startup School: Portugal - (SEO): How to get your website found on Google search Inscrição do Evento

This is Google for Startups’ first virtual Startup School program in Portugal. A guided virtual training to equip early-stage startup founders with the tools, products, and knowledge that growing companies need. The five-week program provides education on growth, tech, and product, covering setting OKRs, making technical hires, preparing a data pipeline, and getting started with Google Ads.

When: April 27th at 2PM (Portugal Time)

Language: English

Overview

Want to learn how to get your website found on Google search? This session will look at the fundamentals of organic search and how to start driving traffic from search engines. 


This session is all about getting to grips with search engine optimisation and will provide an excellent introduction to how Google search works. We’ll then look closely at how to plan and create content that your audience, and Google, will love and will boost your website visibility and reach.

Course agenda

  1. Introduction to Google Search - Why is it important and how does it work? 
  2. Developing content Google will love - What are your customers searching for and how do you create content to connect with them?
  3. Measuring Performance - Using Google Search Console performance tools

Who should attend

If you are a startup founder, a CMO, a startup employee, or a person who works on marketing and would like to learn about marketing strategies and tools that can help you gain visibility, this program is for you.

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