Women Founders Academy: APAC Application

Women Founders Academy: APAC is a twelve-week, skill-building mentorship program for women-led startups in APAC. It is designed to help founders improve their leadership skills, strengthen their team relationships, and address their unique growth challenges including capital and funding. Through group workshops and 1:1 coaching run by Google advisors and industry experts, we aim to support founders solve roadblocks and take their companies to the next level.


Google is looking for growth-stage startups, fulfilling the following criteria:

  • Women-founded startups in APAC
  • A diverse team, with at least one women founder
  • Building an innovative and scalable product or service
  • Demonstrating traction (users, revenue)
  • Ideally between Seed to Series A stage
  • Willing to give back and contribute to the local startup community
  • Fully committed to the entire duration of the program (min. 3 hours a week)

Benefits of the Program:

  • Access to Google's network of experts, investors, industry leaders, partners and startup ecosystem
  • A dedicated team of Google mentors help you achieve your program OKRs
  • Ongoing support from the Google for Startups team
  • Weekly Founder stand-ups and networking
  • Tailored content, workshops and office hours
  • End-of-program showcase


Key Dates

  • Application Deadline: June 25, 2021 
  • Program Start Date: August 23, 2021
  • Program End Date: November 12, 2021


Please provide the following information to apply for this program.

Registration for this event or program is not yet open. Please check back soon.Registration for this event or program is already closed.
You are joining the waitlist for this event and are not guaranteed a space.

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In the next section, we (i.e. Google for Startups (GFS), which is a group within Google) would like to ask you some optional questions about your background and gender identity. We use this information for reporting purposes in order to more fully understand the demographics of users who interact with GFS, the effectiveness of our initiatives from a diversity perspective, and to help design GFS programs and initiatives to drive inclusion and diversity. We know that this information is private and the decision to respond to these questions is up to you. If you do agree to us processing your data, you may choose to answer as many (or as few) of these questions as you like.

A record of the responses which you choose to submit in this section will be retained for no more than three months from the date you provide your responses, after which point your responses will only be used in aggregate form.

If you wish to withdraw your consent to the use of your information for the above purpose or if your wish to exercise any rights that you may have with respect to your personal information, you can do so by emailing gfsprivacy@google.com.

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What is your gender / sex?

People whose gender/sex is not male or female use many different terms to describe themselves. For the purposes here, “non-binary” is an umbrella term to describe the experience of gender that is not simply male or female.

Female Male Non-Binary None of the options apply to me Prefer not to say
Asian Black / African descent Hispanic / Latino / Latinx (identify as Hispanic or Latino with ties in Latin America, and can be of any race) Indigenous (e.g. Aboriginal Australian, Alaska Native, First Nations, Native American, Native Hawaiian, Samoan) Middle Eastern / North African None of the options apply to me Prefer not to say White / European descent

Please select the options that you most closely identify with - you can choose as many as you like. The categories below were created with a global audience in mind. However, how you identify along these dimensions is personal and may vary by region or your cultural background.

Afghanistan Aland Islands Albania Algeria Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Chinese Taipei Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote d’Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People’s Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People’s Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, the former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Martinique Mauritania Mauritius Mayotte Mexico Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Norway Oman Pakistan Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Qatar Reunion Romania Russian Federation Rwanda Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunesia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela, Bolivarian Republic of Viet Name Virgin Islands, British Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe

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About You

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By submitting this data to us, you agree that GFS may use the data as follows: We may use this to call you to let you know if your application has been successful or to arrange a time for an interview.
Founder or cofounder of a startup C-Level of a startup (CEO, CTO, CMO, COO, etc.) Working for a startup but not one of the above Working for an organization that supports startups (coworking space, accelerator, etc.) Investor Tech freelancer/self-employed (e.g. developer, data scientist, UX/UI designer, etc.) Non-tech freelancer/self-employed (e.g. graphic designer, marketer, photographer, etc.) Founder/employee at a tech enterprise (e.g. software/hardware companies) Founder/employee at a non-tech enterprise (e.g. retail, consumer goods companies, agencies, consultancies, etc.) Student Other
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About Your Startup

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Advertising/Marketing AgTech Automotive Biotech/Life Sciences Construction / Real Estate Consulting Cybersecurity/Security Data & Analytics Design/UX E-commerce/Consumer Education Energy Entertainment Fashion/Beauty Fintech Food/Beverage Gaming/E-sports Government Health/Medical Human Resources Insurance Law Enforcement Legal Tech Logistics Manufacturing Not for profit Publishing/Content creation Productivity Robotics Smart Cities Social Impact Social Networking Sports Sustaintability & Cleantech Telecommunication Travel/Hospitality Other
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AI/Machine Learning Blockchain Chatbot Hardware/Wearable Internet of Things (IoT) Mobile app Marketplace Voip AR/VR Website Platform
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What stage is your product/service at? Idea Prototype/Beta-testing Launched Launched with traction and customers Focused on scaling company (entering new markets, significant team growth, etc.)
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Please provide a link to the demo.
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By submitting this data to us, you agree that GFS may use the data as follows: We use this to help assess your application.
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Please do not include any sensitive personal information in your response
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Please list the name, experience, position, and role of each of your team members. Please also include if each member is an executive, full-time, part-time, intern.Please do not include any sensitive personal information in your response by submitting this data to us, you agree that GFS may use the data as follows: We will use this information for application evaluation purposes. You also confirm you have permission from each person to submit this information to us for these purposes
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This is your chance to show us your team culture. If you have a photo or video that shows off your team's culture, please provide the URL. Please use ""https://"" or ""http://"" format for photo or video link. By submitting this data to us, you agree that GFS may use the data as follows: We will use this as part of our decision making process regarding you application / create a welcome video on the first day of the event for you and the other program participants.
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By submitting this data to us, you agree that GFS may use the data as follows: We will collate all of the pitch decks and share them with you, as well as use them to identify potential mentors. You also confirm you have permission from each person to submit this information to us for these purposes
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What challenges or opportunities are you hoping to address through this program?

Select up to 3 options

TECH: Architecture TECH: Development TECH: Machine Learning TECH: Performance TECH: Security TECH: Data PRODUCT: Development PRODUCT: Management PRODUCT: Privacy DESIGN: Visual/Interface Design DESIGN: UX/Interaction Design DESIGN: Prototyping DESIGN: Research/Testing DESIGN: Emerging Technology PEOPLE: KPIs/OKRs PEOPLE: Operations PEOPLE: Management PEOPLE: Development PEOPLE: Hiring GROWTH: Fundraising GROWTH: Business Development - Sales GROWTH: Business Development - Partnerships GROWTH: Marketing - Brand GROWTH: Marketing
How did you hear about this program? GFS Campus Newsletter GFS Campus Website Social media (Facebook, Twitter, Instagram, etc.) Press Referred by someone
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Startup Metrics

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Has your startup raised funding from any of the following sources? Venture capital Angel investors Bank loan Crowdfunding Friends and family Government programme Self-financed We have not raised capital Other
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Google For Startups

Which of the following Google products, if any, does your startup currently use? Accelerated Mobile Pages (AMP) AdMob AdSense Analytics Android Android Wear Data Studio Firebase Flutter Google Ads Google Assistant Google Cloud Platform Google Developers Tools Google My Business Google Pay Google Play Google Marketing Platform GSuite Maps Progressive Web Apps (PWA) TensorFlow Other ML/AI tools Waze YouTube - Ads and Monetization YouTube - Content Other

Responses to the following questions will have no impact on your application for this program and are completely optional.

To what extent do you agree: Google for Startups helps startups grow Strongly agree Agree Neither agree nor disagree Disagree Strongly Disagree Which statement best reflects your overall opinion and perceptions towards Google for Startups? Speak highly without being asked Speak highly if someone asked me Neutral opinion - see both positives and negatives Critical if someone asked me Critical without being asked Don’t know enough to have a strong opinion To what extent do you agree: At my startup we believe in the importance of building inclusive teams and products. To a great extent To some extent Not a significant extent To no extent To what extent do you agree: Google for Startups is a diverse and inclusive environment. Strongly agree Agree Neither agree nor disagree Disagree Strongly Disagree By submitting this form, you acknowledge that Google for Startups (GFS) is part of Google and the Google Privacy Policy sets out how GFS handles your data. If you would like to amend or delete any of your responses, or if you would like a copy of your data, please email us at gfsprivacy@google.com. You agree that for each question where we have stated specifically why we collect that data and how we use it, you have read each statement and agree to our use of your submitted data as described. You can revoke that consent at any time by emailing us at gfsprivacy@google.com.
By submitting this information, you agree that Google will collect and use this information for the purpose of operating Google for Startups Campus until its closure.
You agree that Google may use the information you have provided to contact you about Google for Startups (GFS), including current and upcoming programs or events, marketing and feedback. This includes contacting you about GFS events and programs that may be of particular relevance based on the information you have provided to us. You can change your mind at any time by emailing gfsprivacy@google.com, or unsubscribing via the link in any emails we send you.
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