Startup Advisors: Female Founders Program Application

Startup Advisors: Female Founders is a skill-based mentorship program run by Google for Startups. Over the course of 6 weeks, your high-potential startup will be matched with selected Google mentors to solve your growth challenges.


What to expect

  • You will pick 3 goals / OKRs for your company to work on for the duration of the program
  • You will be assigned a dedicated Google advisor, and we will bring in select Google experts for additional sessions
  • You will meet in-person with your advisor 1x per week in your respective city (Berlin, Hamburg, or Munich)
  • You will travel to Berlin 3 times throughout the program for workshops, conferences, and to meet the fellow startups in your cohort


Who should apply

Google is looking for growth-stage startups, fulfilling the following criteria:

  • A diverse team, with at least one female founder
  • At least one person working full-time on the startup
  • Building a scalable product or service
  • Demonstrating traction (users, revenue, funding: ideally between Seed and Series A stage)
  • Willing to give back and contribute to the local startup community


Key dates

12/3         Applications Open

12/4         Applications Close

17/4         Open Mentoring Day in Berlin (for shortlisted startups*)

30/4         Final Selection Announcement

27/5            Startup Advisors Kickoff (in person attendance in Berlin)

10-14/6   Startup Advisors Summit & NOAH Conference (in person attendance in Berlin)

2-5/7       TOA Conference (in person attendance in Berlin)

*Startups will be notified on a rolling basis if  they have been shortlisted for participation in the open mentoring day


Apply now

For the application, you will need to submit a 1 minute video; tell us something about your team, product, and business; and formulate the 3 OKRs you will be focusing on during the program.

Registration not yet open

registrations are already closed for this program...

You are joining the waitlist for this event and are not guaranteed a space.

Thank You!

Thanks for submitting your application, we will be in touch once the selection process is final.